IP-based experiences
bringing iconic characters, environments and narratives to life
Imagine has earned a reputation for transforming popular intellectual properties into captivating, immersive exhibitions and attractions.
strategic IP partnerships
Our approach begins with forging strategic partnerships with top IP holders. We collaborate closely with major studios and brands to understand their vision and ensure that the essence of their intellectual property is preserved and enhanced within our guest experiences.
innovative design & storytelling
Each IP-based experience is designed with a focus on immersive storytelling and audience engagement. Through innovative design, interactive elements, and state-of-the-art technology, we take guests on memorable journeys, where they are the driver of their own narrative.
world building
We believe in engaging all the senses to create fully immersive IP-based experiences. From theatrical scenic environments and visually stunning displays to hand-on interactives, ambient soundtracks, evocative scents and cleverly themed food and beverage offerings, we use a variety of techniques to immerse our guests within the worlds of their favorite IP’s.
guest engagement & interactivity
Interactive elements are a cornerstone of our IP-based experiences. We design exhibits that allow visitors to engage with the IP in meaningful ways, from hands-on physical exhibits to dynamic media experiences to personalized visitor journeys. This high level of interactivity ensures that visitors have a memorable and personalized experience, fostering a deeper connection with the IP.
multi-platform integration
To maximize engagement and reach, we integrate IP-based experiences across multiple platforms. This includes audio tours, digital extensions such as mobile apps, virtual reality (VR) experiences, and online content that complement the physical exhibition. By creating a cohesive and multi-platform experience, we extend the impact of the IP and enhance visitor interaction both before and after their visit.
marketing & promotion
Our marketing strategy for IP-based experiences leverages the inherent popularity of the brand to drive attendance and engagement. We employ targeted advertising, social media campaigns, influencer partnerships, and media outreach to generate buzz and attract visitors. Our marketing efforts are designed to highlight the unique aspects of the IP and create excitement among fans and new audiences alike.
long-term brand value
Our IP-based experiences are designed to add long-term value to the brand. By creating high-quality, memorable attractions, we enhance the brand's reputation and extend its reach. We work with IP holders to develop strategies that maximize the impact of the experience and contribute to the overall growth and success of the brand.
We deliver engaging, immersive IP-based experience that resonate with audiences and drive success for our clients.
Imagine is committed to pushing the boundaries of what’s possible. Whether you’re an institution, a brand, or an artist, we invite you to collaborate with us. Together, we can create the next immersive experience that will captivate audiences around the world.