Laurie brings over 30 years of experience in the entertainment sector to the Imagine team. She has been a part of Imagine since 2017 and now directs the strategy and execution of multichannel marketing campaigns aimed at maximizing sales and revenue. She leads the marketing team in raising the overall profile of Imagine as an industry leader in museums, attractions, entertainment, brand activations, and experiences. They are tasked with increasing inbound sales leads and supporting the team in identifying and evaluating new business opportunities and revenue streams for Imagine.

In her previous role as Director of Ticketing & Business Insights, she was responsible for driving ticket sales across Imagine’s portfolio of exhibitions. Laurie managed relationships with ticketing and customer service partners, spearheaded group sales strategy, and conducted market and audience data analysis to better understand and reach potential visitors.

Before joining Imagine, Laurie started the group sales and tourism effort at Chicago’s Field Museum during her 18 years there. During that time, she was a part of teams that launched over 35 permanent and temporary exhibitions including Tutankhamun and the Golden Age of the Pharaohs with over 1 million visitors. She also spent four years leading the sales and customer service teams at Chicago’s Adler Planetarium. In previous roles, she gained event planning, tourism and hospitality experience focusing on creating strategic partnerships to drive sales through all channels. She has deep experience in interpreting sales data and developing keen business insights that help drive data-based decision making. She also was the Ladies Division winner of a hot dog eating contest in her community just outside Chicago several years ago.