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Shawn McCoy

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Senior Vice President of Business Development & Creative Strategy

For over 25 years, Shawn McCoy has provided overall strategy, concept and business development for a wide variety of attractions and cultural destinations around the world. Shawn takes an active role in projects, participating from early brainstorming meetings to opening day.


Shawn has written several internationally published articles concerning the museum and attractions industry and regularly speaks at conferences, seminars and other events for organizations such as the Themed Entertainment Association, Association of Children’s Museums, ECSITE and NASA. For over a decade, he has presented the Museum Day session “Emerging Trends in Immersive Design” at the annual IAAPA Expo for capacity audiences. He has been interviewed as a trends expert by mainstream publications and media such as Forbes, USA Today and CNN.


In 2020, Shawn was named to the inaugural Blooloop 50 Museum Influencer List. This list recognizes and celebrates 50 of the most influential people from around the world who have demonstrated the creativity and drive to affect real change in the museum community.


Shawn’s experience extends across the entertainment, sports and interpretive community. Shawn has worked with clients including NBC, Universal Studios, Warner Bros., Sony, Crayola, Hasbro, National Comedy Center, Science Centre Singapore and Space Center Houston.


Shawn has undergraduate degrees in Marketing and Finance from the University of Cincinnati. He also holds a Master of Business Administration from Xavier University.

Shawn McCoy
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