A bold, immersive reimagining of the Delta Flight Museum celebrating 100 years of innovation, people, and the power of flight.
Delta Flight Museum
The reimagined Delta Flight Museum in Atlanta celebrates Delta Air Lines’ legacy and future through immersive storytelling, interactive exhibits, and state-of-the-art technology. Imagine led the redevelopment of the overall project, providing master planning, concept and design development, executive media production, art direction, and project management.
The nearly $20 million transformation revitalizes two historic hangars with enhanced galleries, digital media, and hands-on experiences designed to engage aviation enthusiasts, families, and history lovers alike. The project marks a major milestone for Imagine’s design studio, as it provides planning, design and production for cultural destinations, brand experiences and attractions around the world.
The guest journey begins in a redesigned lobby inspired by Delta’s lounges and leads into two distinct hangars:
In the Legacy Hangar, highlights include a cinematic 270° preshow, rare aircraft, and an interactive aviation play area. Exhibits like Delta History Gallery and You Are Here bring Delta’s story to life with archival artifacts, AI displays, and immersive environments.
The Spirit Hangar propels guests into the jet age, featuring a flight simulator, a massive projection-mapped mural, an interactive XR travel experience, and a holographic exhibit aboard the Spirit of Delta, a historic 767. Themes of Resilience, Elevation, and Care are woven throughout, celebrating Delta’s people and impact over 100 years.
This ambitious transformation was made possible by the Delta Air Lines Foundation and the support of Delta employees and aviation fans worldwide.
“This has truly been a passion project for our team, and we can’t wait for visitors to immerse themselves in Delta’s incredible history and stories.” — Tom Zaller, CEO of Imagine.
details
footprint
68,000 sq. ft.
partners
Creative Principals – Research, writing, and concept development
Journey – Experience design, and media production for XR Stage and Centennial exhibit for XR Stage and Centennial exhibit
Blue Telescope – Concept, design and media production for Taking Flight, Engines Gallery, and Lobby
NeoPangea – Concept, design, and media production for Spirit of Delta experience
Yessian Music – Soundtrack for Taking Flight theater
Nassal – Exhibit fabrication
Sysco – Audio-visual systems design and integration
Proto – Hologram technology for the Spirit of Delta experience
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