Imagine's 15-Year Evolution: Crafting Stories Beyond Exhibitions

Imagine continues to craft stories beyond exhibitions

Imagine Exhibitions has rebranded to Imagine in celebration of its 15th anniversary, marking a significant evolution from solely creating and touring exhibitions to becoming a multifaceted organization. As detailed in the Blooloop article, Imagine now offers services including master planning, design, production, retail design, merchandise development, operations, and marketing.​

This expansion has led to the formation of four main departments: Exhibitions, Studio, Retail, and Operations, enabling Imagine to undertake a diverse range of projects beyond traditional exhibitions. The company's global footprint now spans 23 countries, encompassing large-scale exhibitions, permanent attractions, and outdoor experiences.​

Reflecting on this milestone, founder and CEO Tom Zaller expressed his vision for innovation and storytelling, emphasizing a passion for creating unique experiences. Notable projects like Harry Potter: The Exhibition, produced in partnership with Warner Bros. Discovery Global Themed Entertainment, exemplify Imagine's capability to deliver large-scale, globally touring experiences.​

The rebrand signifies Imagine's commitment to a holistic approach in entertainment design, setting it apart in the industry and positioning the company for future growth and innovation.​