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Tom Zaller

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President & CEO

Tom Zaller is a 30-year veteran of the entertainment and exhibition industries and has been instrumental in creating, producing and marketing some of the world’s most popular exhibitions and attractions seen by more than 100 million people worldwide.


Beginning with his work in the late 90’s at SFX Entertainment and Clear Channel Exhibitions and continuing today with Imagine, Tom has created, produced, and marketed hundreds of unique educational and entertaining exhibitions and touring shows to over 250 venues across hundreds of cities and over 30 countries. Tom has worked with countless of the industry’s leading science centers, museums, zoos, aquariums, promoters, casinos, and developers to increase attendance and achieve mission goals through sophisticated, high-quality exhibitions. 


Earning a reputation as a trusted partner in delivering the world’s most compelling story-driven immersive experiences, Tom has worked with a number of internationally-recognized brands in the development of ground-breaking exhibitions, including Warner Bros. (Harry Potter™: The Exhibition), Rovio (Angry Birds Universe: The Art & Science Behind a Global Phenomenon), Lionsgate (The Hunger Games: The Exhibition), Universal Brand Development (Jurassic World: The Exhibition), and NBCU International (Downtown Abbey: The Exhibition). His work on innovative experiences continutes to transform the industry by introducing priceless objects and their stories to the world in fully engaging, content-rich environments. 


In addition to producing traveling exhibitions, Tom made significant contributions to the design, openings, and operations of permanent installations and venues, and consults on building, expanding, and directing museums and attractions. In this capacity, Tom served as the Founding Director of Singapore's ArtScience Museum, where he collaborated with multiple local and global teams to carefully craft the museum's identity and structure as well as developing overall programming, staffing, marketing, and operations for the museum which is now a premier destination and a notable feature in the Singapore skyline. 


As President and CEO of Imagine, a leader in global traveling and permanent entertainment, Tom and his team are leaders in the fields of immersive design, attractions, and entertainment who consistently create and implement memorable and thought-provoking environments. Tom intimately understands the requirements for creating groundbreaking attractions and has overseen all aspects of numerous sell-out exhibitions.


Tom consistently delivers the highest quality exhibitions through a deep passion and firm dedication to every project. His extensive network of worldwide partners coupled with his drive for success make Imagine a top player in the museum and exhibition industries. In 2020, Tom was named in Blooloop's inaugural Top 50 Museum Influencers list for his significant contributions to cultural institutions worldwide. He was then later recognized again by Blooloop, this time as one of the Top 50 Influencers in the Immersive Experience Space. 

Tom Zaller
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let's create something extraordinary together

we’re always looking for the next great story to tell, and we want you to be a part of it

Imagine is committed to pushing the boundaries of what’s possible. Whether you’re an institution, a brand, or an artist, we invite you to collaborate with us. Together, we can create the next immersive experience that will captivate audiences around the world.

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