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Richard Erpenbeck

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Senior Director of Legal & Business Affairs

With over 30 years of diverse business, legal, contract lifecycle, and management expertise, Rick serves as Imagine's Senior Director of Legal and Business Affairs. In this role, he balances corporate objectives with legal duties and risks while negotiating, documenting, and ensuring compliance for content licensing, promotions, and other related matters. Holding both a Juris Doctorate and PMP Certifications, Rick works on the executive team to deliver legal expertise and sound process controls. While working calmly in our fast paced and high-pressure environment, he brings order to multiple threads and priorities, maintains a sense of humor, and lives the mantra – Actually, I can!


Before joining Imagine, Rick spent the previous decade in Themed Entertainment with the Universal Creative legal division at Universal Destinations & Experiences, most recently as Director of Contracts for the new Universal Studios park in Beijing, China. As the executive lead of an award-winning international contracting team, he provided end-to-end supervision of planning, development, manufacturing, installation, testing, and final acceptance/approval for the park's 21 attractions, 4 rollercoasters, and 1 water ride. Rick worked on the project from cradle to grave. He drafted the very first contract for a land survey for a large piece of land in Beijing for a “possible future” company investment, and he managed the last vendor contract closeout almost 10 years and many thousands of contracts later. In addition, Rick played vital contracting roles for other Universal projects including Skull Island: Reign of Kong, Volcano Bay Water Theme Park, and multiple unannounced projects.


When he’s not working, you can find him engaged in home improvement projects, usually in the garage honing his woodworking skills. From classic colonial breakfast nook window benches with hidden storage to very stylish custom bed ramps for the dogs, if a solution doesn’t exist yet, Rick will craft one.

Richard Erpenbeck
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让我们一起创造非凡

我们一直在寻找下一个精彩的故事,我们希望你成为其中的一部分

Imagine is committed to pushing the boundaries of what’s possible. Whether you’re an institution, a brand, or an artist, we invite you to collaborate with us. Together, we can create the next immersive experience that will captivate audiences around the world.

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